What Premium Home Buyers Are Looking For Today
Investor profiles on the luxury housing market have shifted their mindsets. Now premium home purchases are carried out looking at the asset’s architectural quality, functionality, and appreciation potential.
Customer evolution in the luxury real estate market
Current buyers on the luxury housing market are analytical and informed. They are above all looking for a high level of technical rigor and craftsmanship delivered by experts. This kind of investor analyzes assets with a long-term perspective, looking for properties able to hold their financial value and perfectly adapt to daily routines.
This new client prioritizes invisible aspects such as sound insulation, facility quality, and the home’s capacity to adapt to their lifestyle. They are also looking for a safe investment not requiring long construction phases.
The current premium profile demands properties move-in-ready spaces, where the circulation, light, and facilities have already been optimized by experts to ensure comfort without having to work on the property once they’ve bought it.
Three non-negotiable architectural pillars that determine property value on the luxury market
The real value of a premium property is already set in the project phase. There are three architectural factors that experienced buyers look at before making an offer. They relate directly to the criteria mentioned above: the asset’s habitability and potential for appreciation.
Home distribution and floorplan flexibility
Having too compartmentalized a layout lowers a property’s value. Current buyers demand an open floorplan where spaces breathe and are naturally connected to one another with no visual interruptions, thereby boosting the feeling of spaciousness.
Neodomos projects often opt for a perimeter layout, as it allows the middle of the floor to be free, so natural light passes through and fully illuminates the space, in addition to also optimizing the space and feeling of roominess.
This design also enhances spaces’ versatility. For instance, it makes it possible for a living room to function as a place of rest in the afternoon and then subsequently transform into the perfect place to receive dinner guests, adapting the space to organize the flow of traffic for each situation.
Thermal comfort and invisible wellbeing
A home’s thermal comfort also determines its habitability. Experienced buyers do not therefore accept spaces with imbalances of temperature or humidity. So, homes looking to appeal to this kind of investor need to have thick insulation with a thermal break.
Outdated, noisy, or large heating and cooling systems are unacceptable for these investors, as they are looking for efficient, invisible systems like in-floor heating and air-source heat pump systems.
Combining these two parameters, they ensure stable temperature conditions throughout the year, which also align with neuroarchitecture criteria, as they reduce biological stress on the body, stabilize heartrate, and improve quality of rest.
Visual continuity and connection to the outdoors
A property’s value on the luxury real estate market increases when the home opens to the outdoors. As occurs among interior areas, buyers are looking for a clean transition to the exterior space, including terraces, patios, or hallways as just another room in the home.
This visual continuity is achieved by installing continuous flooring, with no steps or other obstacles, maintaining the same tone inside and outside the home, and using large windows with hidden outlines. As there are no visual impediments, the rooms extend out into the outdoors naturally. This also encourages use of outdoor spaces.
A home with these qualities makes it possible and invites you to start your day with a relaxed breakfast in the sun, then to work in the bright living room, and end the day enjoying a post-dinner chat at sunset as the summer heat recedes.
What are buyers looking for from the premium market: the viability of renovations as a decision catalyst
As mentioned above, buyers are looking for homes that have already overcome their original architectural limitations ensuring the property is completely usable and functional right away with no complications.
That’s why a property that has already undergone complete structural renovations immediately becomes a target for investment. The investor knows that when they buy a property aimed at the premium market, they should choose assets whose floorplans have been corrected and technically optimized by professionals to ensure their durability and market response.
Buying a property where the architecture has already optimized the space means you’re making a safe investment. When you do so, you purchase a consolidated property, a finished product that stands out from the area’s supply and is ready to generate profits or be moved into immediately.
That’s why when Neodomos selects a grand apartment in a neighborhood like Salamanca or Almagro in Madrid or a stately home in Eixample in Barcelona the criteria for purchase is based on the viability of its architecture. For instance, buying properties with pillars instead of load bearing walls allows us to open up spaces cleanly, relocate rooms to get more light into the space, and make spaces more comfortable.
For the end buyer, as mentioned above, the fact that the home has already been completely transformed eliminates any technical risk, cuts timelines down to zero and ensures the asset will hold a value well above that of common properties.
Neodomos value proposition in optimizing assets
At Neodomos we buy and renovate properties with a set of strictly technical criteria, selecting properties that already have exceptional value given their history or location, but that also have structural characteristics that allow us to maximize the useable surface area and natural light before putting them on the market.
Once purchased, we remove the usual frictions from the buying and renovation process. We design our Signature Homes approaching each floorplan from the interior architecture, optimizing the thermal conditionsand distribution long before the end customer makes the final decision to buy.
Thus, the property is handed over completely finished and move-in-ready, with the peace of mind and guarantee of having been designed and executed by professionals throughout the entire process.
This end-to-end management, which encompasses everything from choosing the assets with the best potential to delivering a move-in-ready property and planning and executing the entire renovation process positions each of our Signature Homes as an asset with a great deal of potential on the premium market.
